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electronica 2014 Digital Media Kit

At the electronica 2014 conference on November 11-14, in Munich, Germany, Digi-Key will be sharing several exciting news announcements around the company’s global growth and expanded European presence along with new design tools and web resources. We’re pleased to share with you everything you need to cover Digi-Key in this at-a-glance Digital Media Kit that includes ALL of the press releases, as they go live, along with relevant background materials such as bios of our company spokespeople, a company fact sheet and a collection of images and videos. We welcome you to use all of this valuable content to support your media coverage around Digi-Key. Enjoy!

If you’re planning to attend the event, we invite you to stop by our booth – Hall A5 Booth 576 – and say ‘hello’ to the Digi-Key team. If not, contact us if you need more information or if you’d like to arrange a phone briefing with one of our executives.

Bios

Mark Larson

Mark Larson

President and Chief Operating Officer
Digi-Key Corporation

President and Chief Operating Officer, Mark Larson, successfully developed and implemented strategies that have uniquely positioned Digi-Key as a leader in the electronic distribution industry. He assumed management of Digi-Key in 1976 when the business had only 14 employees and annual sales of just $800,000. Under his management, the company has grown to more than 3,200 employees with annual sales or more than $1.75 billion.

He has leveraged technology and, in a very real sense, “Redefined Distribution” for electronic components. Independent industry surveys consistently rank Digi-Key number one for overall performance. Larson led the company into the international market and, through a series of initiatives, has grown negligible export sales to more than 40 percent of Digi-Key’s total sales.

Digi-Key today is a “bricks and mortar” company that derives more than 85 percent of its sales from the Internet and has one of the top rated and most visited websites in the industry. The power of his redefinition is clearly substantiated by the performance of Digi-Key relative to its peers. This performance has resulted in major gains in market share, with Digi-Key growing to rank as the fourth largest electronic component distributor in North America and the seventh largest in the world. This is particularly remarkable in the respect that Digi-Key’s growth is totally organic –i.e., without any acquisitions.

As early as 2003 Larson was selected as one of the electronic industry’s “Movers and Shakers.” This ranked his influence on the industry as on a par with CEOs of leading multi-billion dollar electronic manufacturers and distributors. In 2013, Larson was named to Northwest Minnesota’s IDEA Hall of Fame for his impact on the economy of Northwest Minnesota. In July of 2014, he was inducted into the Minnesota Business Hall of Fame in recognition of his business achievements and contribution to the economy of the state of Minnesota. In October of this year he received the Gail S. Carter Award, the highest award given annually by the Electronic Component Industry Association, for his contributions to the industry and the association.

Larson’s business leadership has been widely recognized and called upon. He served on the board of directors and executive committee of the National Electronic Distributors Association (NEDA) and currently serves on the board and executive committee of the Electronic Component Industry Association (ECIA). Larson is also a member of the industry leaders group, the Electronic Distribution Industry Council (EDIC). He currently serves on the advisory board of Stone Arch Capital, a regionally focused venture capital firm based in Minneapolis, and previously served on the Rural Economic Development Council of former U.S. Senator Norm Coleman. Larson has been a member of the client advisory board of Leonard, Street and Deinard, a Minneapolis-based law firm, for a number of years. He is an honorary member of the University of North Dakota chapter of Beta Gamma Sigma.

Larson received his Bachelor of Science degree in Business Administration from the University of Minnesota. Prior to joining Digi-Key he worked in several sales and management positions in addition to running his own business. He is supported by his wife, Jean, and two daughters, Brittany and Jillian.

Dave Doherty

Dave Doherty

Executive Vice President Operations
Digi-Key Corporation

EVP of Operations, Dave Doherty, is responsible for the operations side of the Digi-Key’s constantly changing global business. This includes leading product fulfillment and distribution, marketing, application engineering, ecommerce, technical support, purchasing and several other functional areas.

Doherty joined Digi-Key Corporation’s executive management team in January 2008, bringing with him more than 25 years of electronics industry experience split between semiconductor suppliers and distribution. He spent 13 years at Arrow Electronics where he held various positions in sales, business development and marketing. Before that, he worked with Digital Equipment in developing their VAX product.

Doherty holds a BSEE from Worcester Polytechnic Institute in Worcester, Mass. and an MBA from Babson College in Wellesley, Mass. Doherty has served on the advisory board for the School of Professional Selling at Baylor University and currently serves as president of the ECIA Foundation Board.

Chris Beeson

Chris Beeson

Executive Vice President, Sales and Supplier Management
Digi-Key Corporation

Executive Vice President of Sales and Supplier Development, Chris Beeson, is in part responsible for developing Digi-Key’s reputation as the world’s largest totally integrated distributor of electronic components. Beeson’s role is to develop Digi-Key’s market share and to continue to guide the evolution of the company from a catalog distributor to a leading resource of Engineering, Production Business and Supply Chain services worldwide, in line with the demands of the market.

Prior to joining Digi-Key Corporation in 2005, Beeson worked for more than 20 years in a variety of sales, supply chain and management roles within the electronic distribution industry, with companies such as Future and Avnet Electronics.

Beeson received his BS in Business Administration from Bowling Green State University. He has been active in many industry organizations including the Electronics Component Industry Association (ECIA).

Tony Harris

Tony Harris

Chief Marketing Officer
Digi-Key Corporation

Chief Marketing Officer, Tony Harris, is responsible for Digi-Key's global Omni-Channel marketing and E-Commerce strategy and execution. Harris plays a key role in developing Digi-Key’s reputation as a thought leader in the electronics market, and has a personal reputation for being an authority in the fields of Internet Marketing and E-Commerce, Corporate/Crisis Communications, Issues Management, Experiential Marketing, Trademark/Intellectual Property Matters and Strategic Planning.

Harris is a highly regarded Multi-Vertical/Omni-Channel marketing expert in both the business-to business and business-to-consumer space. His expansive career includes executive counsel to some of the most recognized brands embraced by consumers and shareholders alike.

Harris is a cross-trained marcom executive with deep ideation and tactical execution experience in a wide variety of areas from leisure and hobbies to technology and electronics distribution.

Linda Johnson

Linda Johnson

Vice President, Sales Operations
Digi-Key Corporation

Vice President of Sales Operations, Linda Johnson, is responsible for overall productivity and effectiveness of the global sales and customer service organization. She also secures and manages outsourced resources for sales, customer service and language support domestically and internationally. Her group partners with marketing and IT development to ensure processes and resources are developed and available to support new initiatives.

Johnson joined Digi-Key 27 years ago and has worked in many different areas throughout the company. Prior to her time with Digi-Key, she was the Production Manager for Heritage Design for three years.

Johnson is a graduate from Northland Community and Technical College (NCTC) in the area of Sales, Marketing & Management. She is a member of the Midwest Global Trade Association (MGTA) and the Midwest Contact Center Association (MWCCA).

Tom Busher

Tom Busher

Vice President, Global IP&E
Digi-Key Corporation

Vice President of Global IP&E, Tom Busher, is responsible for the entire IP&E product portfolio as well as supplier development.

Busher joined Digi-Key with over 20 years of industry experience in 2008. His previous roles included various sales and management roles within the electronic distribution industry.

Busher holds a Bachelor of Science degree in Computer Information Systems from DeVry Institute in Columbus, OH. He is also a member of the Electronic Components Industry Association (ECIA).

Randall Restle

Randall Restle

Director, Applications Engineering
Digi-Key Corporation

Director of Applications Engineering, Randall Restle, is responsible for managing Digi-Key’s Applications Engineering and Technical Content departments. Restle’s role is to serve key customers in the selection and use of advanced technology products such as semiconductors and to develop online technical material to help all customers.

Restle joined Digi-Key in 2011 and has more than 35 years of electronics industry experience. He began his career in engineering designing digital and analog circuitry and printed circuit boards for Baldwin Piano and Organ Company. He was early in the field of digital signal processing which led him to multi-channel signal processing applications and eventually to field applications support for Texas Instruments (TI) in Boston. At TI, Randall became a Design Center Manager where he was responsible for supporting many international customers with complex electronic applications.

Restle holds BSEE, MS, and MBA degrees from the University of Cincinnati. He is a Senior Member of the IEEE and has been a Registered Professional Engineer in the state of Ohio and a Certified Project Management Professional with the Project Management Institute. He is also the inventor on several patents.

David Sandys

David Sandys

Director, Supplier Marketing
Digi-Key Corporation

Director of Supplier Marketing, David Sandys, works closely with the Marketing, Engineering, Web, Product and Supplier Business Development teams to help Digi-Key extend its leadership position in demand creation marketing to our customers and suppliers.

Sandys has amassed 25 years of industry experience prior to joining Digi-Key in 2013. He spent 13 years at Arrow Electronics and held multiple positions of increasing responsibilities from Embedded Segment Marketing Manager and Corporate Supplier Manger to Market Development Manager and Director of Global Supplier Marketing. He previously spent over 10 years at Advanced Micro Devices starting out as a Product Marketing Engineer, and subsequently working through every element of marketing responsibility to the Division Marketing Manager for their Embedded Processor Division. He also worked as part of AMD's corporate team as the World-Wide Distribution Marketing Manager.

Sandys has a Bachelor of Science degree in Computer Information System from Arizona State University and a Master of Business Administration with concentrations in Marketing and International Business from the University of Southern California in Los Angeles.

Kris Haggstrom

Kris Haggstrom

Vice President Sales, EMEA and Asia Pacific
Digi-Key Corporation

Vice President of Sales, EMEA and Asia Pacific, Kris Haggstrom, is responsible for developing Digi-Key's strategic customer presence globally. He is also tasked with heading the international and regional teams of sales directors and managers in EMEA and the Asia Pacific.

Haggstrom joined Digi-Key four years ago and comes to the company with many years of experience in the electronic components industry. He held various management positions in both USA and Europe for Future Electronics.

Haggstrom received a Marketing/Foreign Languages degree from Marks Gymnasium in Sweden.

David Mahal

David Mahal

Sales Director, Israel
Digi-Key Corporation

Sales Director, Israel, David Mahal, is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution, delivering a new level of efficiency and economy of scale with a focus on product breadth, availability and service. As part of the company’s progressive growth into the EMEA market, Mahal plays a key role in leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low volume production orders.

Mahal has been with Digi-Key for three years and comes to the company with over 15 years of experience in the electronic components industry. He held positions as Future Electronics’ Regional Director (Middle East and East Europe) and the VP Technical Marketing at Avnet Israel.

Mahal received his B.S.c in Electronics from the Ben-Gurion University of the Negev.

Vincenzo-Purgatorio

Vincenzo (Enzo) Purgatorio

Sales Director, South Europe and North Africa
Digi-Key Corporation

Sales Director, South Europe and North Africa, Enzo Purgatorio, is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution, delivering a new level of efficiency and economy of scale with a focus on product breadth, availability and service. As part of the company’s progressive growth into the EMEA market, Purgatorio plays a key role in leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low volume production orders.

Purgatorio has been with Digi-Key for just over one year and comes to the company with many years of experience in sales and the electronic components industry. He spent 17 years at Future Electronics where he held a variety of roles. His positions include Outside Sales, Branch Manager, Celestica Corporate account manager for EMEA plus Strategic Account Manager for Italy, Sales Director of Future Lighting Solutions, and Global OEM Sales Director for EMEA. He also served as Sales Manager, Consumer and Industrial, at Toshiba Electronics Europe for seven years.

Hermann Reiter

Hermann Reiter

Sales Director, Central and Eastern EMEA
Digi-Key Corporation

Sales Director, Central and Eastern EMEA, Hermann Reiter, is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution, delivering a new level of efficiency and economy of scale with a focus on product breadth, availability and service. As part of the company’s progressive growth into the EMEA market, Reiter plays a key role in leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low volume production orders.

Reiter started at Digi-Key in September of 2012 with 30 years of experience in electronics distribution. He spent seven years as the Regional Sales Manager and Supply Chain Service Sales at Future Electronics, after working for Arrow Electronics for 14 years, where he held many roles in Sales, Services and Logistics. His experience includes global sales responsibility for OEM, ODM and EMS for EMEA, building multicultural and cross-functional matrix teams, and the Sales Director for European Emerging Markets.

Reiter has an Economic and Financial education background with a main focus on logistics within the distribution of components.

Ian Wallace

Ian Wallace

Sales Director, UK and Ireland
Digi-Key Corporation

Sales Director, UK and Ireland, Ian Wallace, is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution, delivering a new level of efficiency and economy of scale with a focus on product breadth, availability and service. As part of the company’s progressive growth into the EMEA market, Wallace plays a key role in leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low volume production orders.

Wallace joined Digi-Key in May 2012, coming into his role with 25 years of experience in the electronic component industry. Past roles include time with Future Electronics, TDK, Panasonic and 3M. In addition to holding several sales consultancy and business development roles, Wallace has managed global accounts such as Apple, Intel, HP, Fujitsu, Xerox, Sony, Toshiba, Hitachi, Ford, GM and Pioneer.

Wallace is a member of the Leadership Group of the Electronic Components Supply Network.

Stefan Wihlgaard

Stefan Wihlgaard

Sales Director, Nordic and Baltic
Digi-Key Corporation

Sales Director, Nordic and Baltic, Stefan Wihlgaard, is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution, delivering a new level of efficiency and economy of scale with a focus on product breadth, availability and service. As part of the company’s progressive growth into the EMEA market, Wihlgaard plays a key role in leading business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low volume production orders.

Wihlgaard has been with Digi-Key for one and a half years. He comes to the company with 16 years of experience in the electronic components industry, including previous employment as the Global Program Manager at Arrow Electronics.

Wihlgaard studied Electric and Electronic Engineering and is part of the Executive Management Program at Handelshögskolan, Stockholm school of Economics.

Corporate Profile

President and COO Mark Larson

Global distributor Digi-Key Corporation is the industry leader in electronic component selection, availability and delivery. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components available for immediate shipment and providing exceptional customer service.

PROTOTYPE TO PRODUCTION®

Digi-Key’s unique hybrid distribution model straddles selfservice ecommerce proficiency with personalized, value-add services. By supporting design engineers from Prototype to Production®, the company’s deep inventory and efficient fulfillment model is ideal for high mix, low-to-mid volume orders and short turn production runs. Digi-Key has built its global business around the needs of the design engineer including centralized technical support and multilingual customer service resources, available 24 x 7. The company’s website features a vast collection of technical resources, multimedia content and a broad portfolio of high-value design tools. DigiKey.com is the industry’s most popular website for product searches and board-level design support – from prototype to production.

LOCATIONS

  • Corporate Headquarters in Thief River Falls, Minnesota
  • Over 1,000,000 square foot facility
  • More than 1,000,000 in-stock products
  • Ships to more than 170 countries around the globe
  • Approximately 3,200 employees (as of November 1, 2014)
Digi-Key Office Locations Map

Digi-Key’s service centers include multi-lingual inside sales and customer support agents and its sales offices include assigned sales and technical support team members.

EXECUTIVE LEADERSHIP

Ron Stordahl
Owner and CEO

Mark Larson
President and COO

John Collins
Executive Vice President

Dave Doherty
Executive Vice President of Operations

Chris Beeson
Executive Vice President of Sales and Supplier Management

Keith Steva
Chief Information Officer

Tony Harris
Chief Marketing Officer

YEAR OVER YEAR GROWTH

NA – 11+%
EMEA – 26%
Asia-Pac – 15+%

FACTS AND STATS

  • 550,000 customers served
  • Over 650 suppliers
  • 4M+ parts online
  • 1M+ parts in stock
  • 81 localized websites
  • 10 local languages
  • 16 currencies
  • 42% of sales outside of North America
  • 3M orders processed per year
  • An average of 16,000 orders shipped daily
  • 99% of all orders shipped for next-day delivery
  • 6.2M web visits per month
  • 204,000 visits per day
  • 70M page views per month
  • 3M visitors per month

Media Contacts

Michelle Gjerde
Director, Corporate Communications
1-800-344-4539 x2543
1-218-416-2482 (cell)
michelle.gjerde@digikey.com

Kayla Krosschell
Corporate Communications Specialist
1-800-344-4539 x1098
kayla.krosschell@digikey.com

Oliver Davies
Director – Publitek
+44 1225 470000
+44 7973 659231 (cell)
oliver.davies@publitek.com

Alex Sorton
Account Manager – Publitek
+44 1225 470000
+44 7738 882837 (cell)
alexandra.sorton@publitek.com

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