Jinlong Machinery & Electronics Co. Ltd. and Digi-Key Sign New Distribution Agreement

THIEF RIVER FALLS, Minnesota, USA - August 4, 2016

Global electronic components distributor Digi-Key Electronics, the industry leader in electronic component selection, availability and delivery, today announced the addition of new supplier Jinlong Machinery & Electronics Co. Ltd., one of the world’s largest manufacturers of micro vibration motors.

Haptic feedback generated by vibration motors has become an important functionality expected in personal information and touchscreen devices, such as wearables. Haptic feedback offers the user a better experience by giving them quick feedback on touchscreen selections that simulate the “tactile” feel that a switch would offer. They also offer a way to quietly notify the user in an application such as a cell phone, smart watch, etc.

“With the surging growth of wearable technology, Digi-Key is the perfect channel partner to make Jinlong's vibration motor products rapidly available to product development engineers,” said Charles Tepper, VP of Sales/Engineering at Jinlong. “Digi-Key has a long history for being the one-stop-shop for electronic components and was the logical choice to efficiently distribute our products.”

Jinlong offers what is currently the smallest coin vibration motor, C0720B001F, which is 7 x 2.1mm in size. Ideal devices for their products include cell phones, smart watches, tablets, fitness trackers, and various touchscreen applications.

“As new applications for information devices, touchscreen and wearables increase, partnering with Jinlong will allow our design customers greater access to the newest vibration motor technology,” said Tom Busher, VP, Global I P & E at Digi-Key. “Adding their products to the Digi-Key linecard further provides engineers with a well-rounded offering in the marketplace.”

For more information about Jinlong Machinery and to see their entire product listing, please visit their Supplier Center page at www.digikey.com.

About Jinlong Machinery & Electronics Co. Ltd.

Established in 1993, Jinlong Machinery is one of the world’s largest manufacturers of micro vibration motors. Our product range includes cylindrical ERM, coin type and linear vibration motors (LRA’s). Our products are used in a wide range of applications that require user notifications, haptic feedback or therapeutic effects. Our team of applications engineers is ready to assist you with applications assistance and well as custom configurations.

Headquartered in Whenzhou, China, Jinlong Machinery is a large publicly held company listed on the Shenzhen stock exchange (300032:CH). Sales offices are located in New York City as well as Asia. Our primary manufacturing sites are located in Shenzhen, HuaBei, ChongQing and Whenzhou. All factories are certified to ISO 9001:2008 quality standards. All products are compliant with RoHS and REACH directives and are free of conflict minerals.

About Digi-Key Electronics

Digi-Key Electronics, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than four million products from more than 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.

Editorial Contact for Digi-Key Electronics
Kayla Krosschell
Marketing Communications Specialist
1-800-344-4539 x1098
kayla.krosschell@digikey.com
publicrelations@digikey.com