Digi-Key Corporation Partners with Lighting Developer in New Lighting Design Intelligent Solution Program for Solid State Lighting Industry

LightingDeveloper.com provides Embedded Developer's renowned parametric research and compare engines coupled with distribution from Digi-Key on behalf of its suppliers

THIEF RIVER FALLS, Minnesota, USA - May 11, 2011

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced its partnership with Embedded Developer's new SSL resource Lighting Developer, LLC—the recently launched website dedicated to lighting solutions and design.

Lighting Developer is designed to help SSL engineers find LEDs, optics, drivers, and tools in a fast and efficient way. Digi-Key will be the anchor sponsor complemented by additional sponsorship from SSL suppliers on Digi-Key's line card.

The new site is equipped with parametric search engines, which are modeled on Embedded Developer's signature, device-compare capabilities and are coupled in a design chain so that an engineer can find complete lighting solutions in a timely manner. Searches can begin with a reference design; and subsequent search engines for LEDs, optics, drivers, and tools in the design chain are linked to each other, a Bill of Materials, and finally to the Digi-Key shopping cart for fulfillment. Engineers can also save project files and research in a "Projects" folder on the site for reference and fast recall.

"The SSL industry is growing at an astounding rate, and it is more than just LEDs that are involved in this growth. Our research shows that for every $1 spent in LEDs, $5 will be spent in components," said Glenn ImObersteg, CEO of Embedded Developer, LLC. "It's never been done before, but we believe it's time to give engineers the ability to find and compare all the components in a design chain on one site. What Digi-Key and Lighting Developer have accomplished will expand the purchasing options for SSL engineers, while shaving critical time off their research into LED and component options and availability."

"The three main goals of Lighting Developer are to give experienced SSL designers a time saving research tool; to give engineers that are new to SSL design the resources they need to get started; and to allow everyone to see who's got what in a very dynamic application space," said Embedded Developer's Chief Operating Officer, Bob Smith, who is also the architect of Lighting Developer.

"In the engineering world, designs are composed based around a "big-picture" idea, not just with LED consideration in mind," said Mark Zack, VP of semiconductor product at Digi-Key Corporation. "As a current partner of Embedded Developer and as a new partner of Lighting Developer, we strive to offer the engineer the widest variety of options as our customers find, compare, and purchase the industry's highest-quality SSL components."

Lighting Developer can be accessed by visiting www.lightingdeveloper.com.

Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery, and responsiveness. Using leading-edge processes and state-of-the-art technologies, Digi-Key serves a global customer base from its 600,000 square foot facility in Thief River Falls, Minnesota, USA.

Embedded Developer, LLC is jointly owned and operated by Hearst Electronic Group and Convergence Promotions.

About Hearst Electronics Group

Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit www.hearstadvantage.com.

About Convergence Promotions

Convergence Promotions is the premier provider of Alliance Partner Programs in the Embedded, Handheld and Wireless industries, delivering partner programs that serve as a catalyst, bringing like-minded businesses together. Their flagship program, Embedded Developer, is a global leader in providing solutions for engineers in the research and evaluation phase of the design cycle. Company information is available at www.convergencepromotions.com, and www.EmbeddedDeveloper.com.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.

Editorial Contact for Lighting Developer
Glenn ImObersteg