Digi-Key Named No. 1 Internet Distributor of Electronic Components

Hearst Electronic Group's 2011 Design Engineer and Supplier Interface Study ranks Digi-Key No. 1 across all industry categories

THIEF RIVER FALLS, Minnesota, USA - May 26, 2011Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, was named the No. 1 Internet distributor by design engineers across North America according to the Hearst Electronic Group's 2011 Design Engineer and Supplier Interface study.

Digi-Key retained its number one ranking from the same 2010 study for Best Website Navigation and Best Website Offering Valuable Design Support Content. For six consecutive years, Digi-Key has been ranked number one for Best Website Navigation. Additionally, Digi-Key retained its number one ranking from the 2010 study across all five industry categories - Power Sources, Semiconductors, Interconnect, Passives, and Electromechanical components.

In the 2011 study, Digi-Key ranked No. 1 in Best-of-Class Performance in eight categories including Product Selection, Parts in Stock/Ready for Immediate Shipping, Data/Product Selection Support, Consistent On-Time Delivery, Competitive Pricing, Website Easy to Navigate, Website Offers Valuable Content for Design Support, and Online Seminars, Technology Education and Training.

In the category of Design and Engineering Support, Digi-Key tied for the number one ranking with Avnet and Arrow. Digi-Key also tied with Avnet for the number one ranking in the category of Knowledgeable Sales Representatives.

The research study gathered unaided information from engineers regarding their need for product information and related electronics services, as well as how and when they interface with suppliers and how they rate the quality and value of that interface.

"Our leadership standing is driven by a total commitment to design engineers to be the distributor of choice for electronic components year after year after year," said Mark Larson, president and COO, Digi-Key Corporation. "We have built our business on a solid foundation using state-of-the-art technology and providing streamlined sales for our suppliers worldwide."

Consistent Kudos

In 2010, Digi-Key was recognized by the Bishop & Associates' 2010 U.S. Customer Survey of the Electronic Distribution Industry, which ranked Digi-Key No. 1 for Best in On-Time Delivery, Ease of Ordering, Product Depth, Availability and Easy-to-Find-Information on the company's website. An EE|Times Distribution study of North American design engineers in October 2010, found www.digikey.com to be the website most visited by respondents.

As the leading integrated Internet-based distributor, information about and inventory of millions of products are accessible to customers around the globe, all shipped from Digi-Key's single, North American location. The company's integrated business model provides all product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company's online offerings and resources include: PTM Online...On Demand® product training modules; TechZone™ magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchangeSM; a Mobile and Social Center; and a Reference Design Library.

About Digi-Key Corporation

As one of the world's leading totally integrated, Internet-based distributors of electronic components, Digi-Key Corporation has earned its reputation as an electronics industry leader through its total commitment to service and performance. Digi-Key is a full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 470 quality name-brand manufacturers at www.digikey.com. A testament to Digi-Key's unparalleled commitment to service, North American design engineers have ranked #1 for Overall Performance for 19 consecutive years (EE|Times Distribution Study/October 2010). With global sales for 2010 surpassing $1.5 billion, Digi-Key's single location in North America is one of its greatest assets. Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.

Editorial Contact for Digi-Key Corporation
Erica Hanson
Manager, Corporate Communications & Media Relations
218-681-8000, Ext 2247