Texas Instruments' SuperSpeed USB is the next evolution of the most successful PC-centric interconnect of all time. SuperSpeed USB utilizes dual simplex data transmission at a bit rate of 5 Gbps. While USB 2.0 high-speed (and even USB full-speed, 12 Mbps and low-speed, 1.5 Mbps) are more than adequate for many applications, there are many applications for which the USB connections are becoming the bottleneck. The main application focus is to enhance the Sync-n-Go experience of end-users with their content-rich consumer peripheral devices. The 5 Gbps data rate should provide headroom for the next five years.